Archive for May 2015

Why are Latte Art Competitions so Important?

To a barista, free form latte art is considered their unique signature to serve their guests at a coffee shop. When I say free form, I’m referring to the pattern a barista can form using only the flow rate of steamed milk incorporating into espresso. A successful pattern on top of a milk based drink […]

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Drive Sales by Positioning Your Beverages

Positioning remains the most elemental marketing construct. Getting it right means everything. Not every item on your menu commands this sort of marketing attention, but new beverage items certainly make the cut based on profitability alone. But also, beverages lend themselves to being destination-oriented traffic drivers when done right. The essence of positioning always boils […]

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