Archive for June 2015

Retail Branded or Restaurant Branded? It’s a Culinary Choice

Many menu items deserve their own identity and some are so profitable and so strategic that they should become sub-branded equities that the restaurant can own. Iced tea is a particularly compelling illustration. And, now we have data to help navigate such a vital marketing decision. In the beverage category, restaurant operators have always faced […]

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Celebrate National Iced Tea Month

Today kicks off a month-long celebration for one of the country’s favorite beverages: iced tea. According to the Tea Association of the U.S.A., Americans consumed over 80 billion servings of tea, or more than 3.60 billion gallons, in the last year alone, and approximately 85% of that tea is iced. These numbers only continue to […]

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