Archive for October 2015

Build Your Strategy on the Habit of Coffee.

Ever wonder why getting a good start on your day is so dependent on coffee?  The answer lies in the critically acclaimed book called, The Power of Habit, by Charles Duhigg, a New York Times journalist.  In the book, Duhigg breaks down the neural pathway that is formed in our brains that makes habits even […]

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October 23, 2015 Coffee and Tea Market Report Highlights

Coffee Report The downward trend continued this week after last Friday’s 6 percent drop, predictions came to fruition yesterday as rain hit the major Brazilian coffee regions. Market action this week was dominated by non-commercial sellers. The same players who covered their shorts during the previous climb are now reestablishing their short position. Reports call […]

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Romancing the Coffee in Colombia

Romancing the story of any product is a key job of a marketer worth his or her salt. In coffee, that involves knowing a little backstory on the farm or the farmer and translating it into compelling words coupled with amazing photos — all crafted to capture the buyer’s imagination and compel them to purchase […]

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October 16, 2015 Coffee and Tea Market Report Highlights

Coffee Report With a new study coming out this week in several reports stating that people who like black coffee are more likely to be psychopaths, the NY ICE market evidently decided to take some cues from us coffee lovers and displayed some antisocial behavior of its own, falling almost 6 percent on Friday, the […]

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Preparing for Coffee Fest Portland’s Latte Art Competition

Sixty-four competitors representing America, Japan, Korea, Australia and China, two Nuova Simonelli Espresso Machines and Grinders, locally sourced coffee and milk and three minutes per head-to-head round…welcome to Coffee Fest’s World Latte Art Championship Open. This is a competition that not only tests the art that can be freely poured [no drawing with hand tools!] […]

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October 9, 2015 Coffee and Tea Market Report Highlights

Coffee Report The possibility of impeachment for unpopular leftist Brazilian president Dilma Rousseff sparked a 7 cent rebound in the “C” market this week. The Brazilian currency has suffered from extreme volatility this year and its devaluation to historic lows has contributed heavily to keeping coffee prices low. The market has climbed 3 consecutive weeks […]

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October 2, 2015 Coffee and Tea Market Report Highlights

Coffee Market The coffee market closed strong for the second straight week, following the U.S. jobs report that points towards the Fed not increasing interest rates this December. This helped bolster the Brazilian real which would have been pressured by an increase in US interest rates. Other bullish news came in the form of Conab’s […]

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