Marketing Management
Helen Griffith

“S&D uses a simple formula to increase customers’ sales:  customer’s brand + market relevant data + optimal product mix + impactful merchandising. While it’s a simple concept, it takes a unique perspective to understand that the most important brand is really the customers’.”

Helen Griffith, Director of Marketing

Key Initiatives/Projects

  • Devises visual merchandising plans that drive purchases
  • Develops advertising and tradeshow messaging illustrative of corporate strategy
  • Analyzes beverage categories to maximize growth opportunities and constructs custom beverage strategies across segments that fit the concept's brand
  • Creates promotional programs with LTOs and engages social media to expand customer reach and frequency

As Director of Marketing , Helen Griffith executes marketing initiatives for both S&D Coffee & Tea and its customers. From serving national accounts and large distribution partners to providing direction for internal teams, she is an integral part of the marketing department and brings a wealth of foodservice marketing knowledge to the company.

Building on her undergraduate and MBA degrees, Griffith began her career with Nestlé Professional, marketing its coffee, tea, cocoa and Coffee-mate® product lines. Following a stint in insurance marketing, Griffith joined S&D in 2012 and works closely with the sales teams to deliver successful beverage solutions to customers.

In her role, Griffith serves as both a resource for her colleagues and a partner to other S&D departments, providing guidance on beverage trends, marketing strategy and messaging development. Additionally, she coordinates efforts with customers’ marketing teams to execute plans that help them differentiate themselves in the marketplace and drive profitability.

 

Partnering with sales throughout her career, Griffith understands the importance of building sales tools that enable colleagues to deliver effective solutions to customers.

A certified Six Sigma Green Belt and Strategic Alliances Chair for the IWCA, she’s invested in quality improvements and sustainability within the coffee industry.