Drive Sales by Positioning Your Beverages

Positioning remains the most elemental marketing construct. Getting it right means everything. Not every item on your menu commands this sort of marketing attention, but new beverage items certainly make the cut based on profitability alone. But also, beverages lend themselves to being destination-oriented traffic drivers when done right. The essence of positioning always boils […]

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S&D and JDRF: Showing our Support

Springtime at S&D Coffee & Tea means warmer weather, afternoon showers and our annual support of JDRF. JDRF is the largest charity funding Type 1 diabetes (T1D) research. T1D, also called juvenile diabetes, is a disorder of the body’s immune system, and people with T1D must take insulin to regulate their blood glucose levels. According […]

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The Landscape View

We recently returned from Nicaragua, and one of the projects we reviewed focuses on coffee renovation—replacing disease susceptible varieties and old trees with new varieties while at the same time adding new shade and diversity to farms. This isn’t an uncommon practice and in fact, is a component of many sustainable programs. What’s unique about […]

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