Why We Talk About Brazil

Coffee roasters and buyers can NEVER stop talking about Brazil! Of course it’s a beautiful country with fantastic people and amazing beaches, but why are we so fixated on this South American agricultural giant when it comes to coffee? Here are a few key reasons: Brazil is the largest coffee producer in the world Two-thirds […]

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The business case for farmer profitability as the best strategy for supply chain risk management

The importance of coffee in the world stage is significant: it is the second most valuable primary product of the global economy and its cultivation, processing, transportation and trade provide employment for over 25 million coffee farmers and thousands of professionals worldwide. Furthermore, coffee has played a key role in the economic and political arena […]

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Category Management – A Manufacturer’s Perspective

The other day, I was in a meeting and was asked the question “What is Category Management? Isn’t it just SKU rationalization?” I began my response to the cross functional room of attendees at this meeting with “well, it is the management of a category…”  The room burst into laughter!  And so did I!  How […]

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