SVP, National Account Sales
“In foodservice, marketing is always evolving, and our customers are looking for ways to be distinctive and apply industry trends to their business effectively. These types of challenges are interesting to me and motivate S&D to continue providing customized, smart solutions.”
John Buckner, SVP, National Account Sales
Key Initiatives and Projects
- Providing insights and strategic thinking for S&D and its key partners
- Helping to launch the S&D Culinary Challenge at Johnson & Wales University in Charlotte, which further demonstrates S&D’s focus on culinary integration and innovation
- Managing marketing programs that deliver on S&D’s promise to help its customers build their brands and their beverage programs
John Buckner—Senior Vice President of National Account Sales
As senior vice president of national account sales at S&D Coffee & Tea, John Buckner leads the teams responsible for multi-unit restaurant chain accounts, non-commercial customer portfolio and the new convenience division. Buckner recently formed a new sales operations department that delivers store- level surveys, program roll-outs, preventive maintenance and training at national restaurant chains. John and his team are building the foremost national accounts sales team in foodservice in a quest to gain greater penetration in strategic segments as well as to help existing customers grow their businesses with better-for-you beverages.
Previously, Buckner held the position of vice president of marketing, leading the day-to-day marketing operations and external partnerships for the company. He also serves as a thought leader for beverage strategies, product innovation and business development.
Buckner made the transition to foodservice after a notable career in consumer product marketing for Fortune 500 companies. This experience and outside perspective enable him to look at the industry with a fresh lens and provide innovative ideas.
All Posts by John Buckner
Coffee Megatrend #10: Coffee has moved from a Commodity to a High Involvement Product
Dec 07, 2017 in Blog Posts & Coffee
Coffee Megatrend #9: Our Industry will be 100% Sustainable
Nov 02, 2017 in Blog Posts & Coffee
Coffee Megatrend #8: The Bifurcation of Brewing: Craft Preparation vs. Authentic Automation
Sep 14, 2017 in Blog Posts & Coffee
Coffee Megatrend #7: Iced, blended coffee is the category growth leader
Aug 03, 2017 in Blog Posts & Coffee
Coffee Megatrend #6: Baristas will be the creative force behind our future innovation
Jun 15, 2017 in Blog Posts & Coffee
Coffee Megatrend #5: Cold-brew IS its own category and will go mainstream
May 04, 2017 in Blog Posts & Coffee
Coffee Megatrend #4: This is the age of the coffeehouse and bar mash-up.
Mar 16, 2017 in Blog Posts & Coffee
Coffee Megatrend #3: We own the magic demo; millennials LOVE coffee
Feb 01, 2017 in Blog Posts & Coffee
Coffee Megatrend #2: Coffee IS a Culinary Decision
Dec 15, 2016 in Blog Posts & Coffee
Coffee Megatrend #1: Coffee IS a Healthier for You Beverage
Oct 13, 2016 in Blog Posts & Coffee
Bringing People Together Over Beverages – Lessons Learned in Spain
Jul 28, 2016 in Blog Posts
How to Grow your Coffee Business
May 19, 2016 in Blog Posts
Selecting the Right Coffee for Your Concept
Feb 11, 2016 in Blog Posts
Build Your Strategy on the Habit of Coffee.
Oct 29, 2015 in Blog Posts & Coffee
With Coffee Cups, Live Large
Sep 03, 2015 in Blog Posts
Retail Branded or Restaurant Branded? It’s a Culinary Choice
Jun 25, 2015 in Blog Posts
The Rise of Cold-Brew Coffee
Jun 04, 2015 in Blog Posts & Coffee
Drive Sales by Positioning Your Beverages
May 07, 2015 in Blog Posts
Because coffee and tea transcend traditional boundaries, Buckner is able to refine findings from one segment for application in another, helping drive profitability for S&D’s customers.
The marketing department, under Buckner’s leadership, helps S&D customers design and customize products and beverage identities to capitalize on beverage trends and best serve their clients.