John Buckner

SVP, National Account Sales

“In foodservice, marketing is always evolving, and our customers are looking for ways to be distinctive and apply industry trends to their business effectively. These types of challenges are interesting to me and motivate S&D to continue providing customized, smart solutions.”

John Buckner, SVP, National Account Sales

Key Initiatives and Projects

  • Providing insights and strategic thinking for S&D and its key partners
  • Helping to launch the S&D Culinary Challenge at Johnson & Wales University in Charlotte, which further demonstrates S&D’s focus on culinary integration and innovation
  • Managing marketing programs that deliver on S&D’s promise to help its customers build their brands and their beverage programs

John Buckner—Senior Vice President of National Account Sales

As senior vice president of national account sales at S&D Coffee & Tea, John Buckner leads the teams responsible for multi-unit restaurant chain accounts, non-commercial customer portfolio and the new convenience division. Buckner recently formed a new sales operations department that delivers store- level surveys, program roll-outs, preventive maintenance and training at national restaurant chains. John and his team are building the foremost national accounts sales team in foodservice in a quest to gain greater penetration in strategic segments as well as to help existing customers grow their businesses with better-for-you beverages.

Previously, Buckner held the position of vice president of marketing, leading the day-to-day marketing operations and external partnerships for the company. He also serves as a thought leader for beverage strategies, product innovation and business development.

Buckner made the transition to foodservice after a notable career in consumer product marketing for Fortune 500 companies. This experience and outside perspective enable him to look at the industry with a fresh lens and provide innovative ideas.

All Posts by John Buckner

Because coffee and tea transcend traditional boundaries, Buckner is able to refine findings from one segment for application in another, helping drive profitability for S&D’s customers.

The marketing department, under Buckner’s leadership, helps S&D customers design and customize products and beverage identities to capitalize on beverage trends and best serve their clients.