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How to Strengthen Cold Beverage Sales Throughout the Day

With warm weather finally here, cold beverage sales are about to take off. But this year’s beverage preference may vary from the past. While taste and refreshment will always be important, today, there is a greater emphasis on health & wellness and functionality.1 Consumers are seeking more choices beyond traditional offerings, as well as a […]

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May 18, 2018 Coffee and Tea Market Report

Coffee Market The C market tested recent lows again this week but activity was fairly light. Prices dropped a little over 1% on the week and saw a five week low. Brazilian farmers were once again providing some pressure as they continued to sell lightly to raise capital for the upcoming harvest. A weaker Brazilian […]

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Five Ways to Drive Cold Brew Coffee Sales

There’s no denying the buzz around cold brew coffee. Nearly two-thirds of coffee drinkers have tried cold brew and as many as one-fifth of them now regularly consume it.1 Consumers believe the cold brewing process enhances the taste and quality of the coffee and nearly 90% are willing to pay a premium price.1 For example, […]

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May 11, 2018 Coffee and Tea Market Report

Coffee Market The C market saw prices fall almost 3% on the week. Two weeks of gains were erased rather easily. Much of the pressure came from Origin sellers. With the Brazilian harvest due to start over the coming weeks farmers were happy to sell to raise capital. Despite the weak market prices a weaker […]

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May 4, 2018 Coffee and Tea Market Report

Coffee Market The C market saw a two month high but managed to close with only slight gains week to week. Fund short cover continued to help the move but their buying has not been explosive. They have been able to cover steadily into increasing origin selling as prices rose. While their short remains quite […]

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