Helen Griffith

VP of Marketing

“S&D uses a simple formula to increase customers’ sales: customer’s brand + market relevant data + optimal product mix + impactful merchandising. While it’s a simple concept, it takes a unique perspective to understand that the most important brand is really the customers’.”

Helen Griffith, VP of Marketing

Key Initiatives and Projects

  • Devises visual merchandising plans that drive purchases
  • Develops advertising and tradeshow messaging illustrative of corporate strategy
  • Analyzes beverage categories to maximize growth opportunities and constructs custom beverage strategies across segments that fit the concept's brand
  • Creates promotional programs with LTOs and engages social media to expand customer reach and frequency

Helen Griffith—Vice President of Marketing

Helen Griffith, vice president of marketing, executes marketing strategies and initiatives that improves competitiveness and helps to drive profits for both S&D Coffee & Tea and its customers. Under Helen’s leadership, the marketing team develops strategies by channel and product. She also leads oversight of the Sustainable Sourcing team – and S&D’s signature Raíz Sustainable sourcing platform.

Building on her undergraduate and MBA degrees, Griffith started her marketing career at Nestle Foodservice in coffee, tea, and allied products and then progressed through other management and director roles where she developed her expertise in go to market strategies. Following a stint in insurance marketing, Griffith joined S&D in 2012 and works closely with the sales teams to deliver successful beverage solutions to customers.

Griffith serves as both a resource for her colleagues and a partner to other S&D departments, providing guidance on beverage trends, marketing strategy and messaging development. Additionally, she coordinates efforts with customers’ marketing teams to execute plans that help them differentiate themselves in the marketplace and drive profitability with winning strategies.

All Posts by Helen Griffith

Partnering with sales throughout her career, Griffith understands the importance of building sales tools that enable colleagues to deliver effective solutions to customers.

A certified Six Sigma Green Belt and Strategic Alliances Chair for the IWCA, she’s invested in quality improvements and sustainability within the coffee industry.