News Release: S&D Sponsoring Birth of Coffee Exhibit at Discovery Place; Media Invited to Special Press Gathering on October 2

CONCORD, N.C. Coffee is a daily staple in our lives, but few Americans likely know the path a coffee bean travels on its way into his or her cup. Even fewer likely know about the origins of the coffee bean, where it is grown, and how it is harvested and made ready for roasters like S&D Coffee and Tea. Now they can. The Discovery Place of downtown Charlotte is hosting an exhibit based on the book, “The Birth of Coffee,” and S&D Coffee & Tea is proud to be underwriting this important educational experience.

“The Birth of Coffee” was written by the husband-wife team of Daniel Lorenzetti and Linda Rice Lorenzetti. Daniel is an award-winning photographer and his images of coffee growers around the world are both artistic and informative. When the pair first considered doing a photographic essay on coffee, they found plenty of books about the history of coffee, the cultivation of coffee and coffee as a beverage – but none that dealt with the people who pick, plant and produce coffee. Turning their concept into reality involved over a quarter million miles of travel to eight countries around the globe.

The “Birth of Coffee” exhibit is now open and will run through January 7, 2013 at Discovery Place at 301 North Tryon Street in Charlotte. On October 2, from 2-4 p.m., area media are invited to attend a special gathering with Daniel Lorenzetti at the exhibit itself. It will be hosted by S&D Coffee & Tea and Discovery Place.

For Carlos Palacios, coffee procurement manager at S&D Coffee & Tea, the exhibit has a special meaning. Hailing from Jinotega, Nicaragua, Palacios’ maternal grandfather was a landowner of coffee farms beginning in the late 1800s and his family remains in the business to this day.

“The book is a revealing window which allows you an opportunity to understand and appreciate the world of coffee production and its growers,” Palacios says. “I’m so pleased that this exhibit has come to our area and that S&D is helping to make it happen.”

“While we may enjoy them as part of our daily ritual, we don’t often look beyond our lattes to think about the ways science influences coffee production,” said John Mackay, president and CEO of Discovery Place. “From agricultural techniques to the people behind the process, this exhibition is a fantastic visual representation of how those coffee beans reach your cup. We’re thrilled to have S&D, a nationally known roaster based in our area, on board to help showcase the intriguing origins of one of the most popular beverages in the world.”

Tracy Ging, director of sustainability & corporate social responsibility at S&D Coffee & Tea, sums up “The Birth of Coffee” exhibit by adding, “There is a moving story of relatedness in these pictures. Millions of people are involved in growing, harvesting, and caring for the coffee we love so much and this exhibit reminds us of our connection. Our business is about people — from those who grow our products, those we employ, to those we serve — and this event is one way we can honor some of those people.”

Headquartered in Concord, NC, S&D Coffee and Tea is the nation’s largest custom coffee roaster and the largest blender of iced tea for the foodservices industry in the United States. In continuous operation since 1927, S&D serves over 80,000 customers through national distribution and direct store delivery. In 2010, S&D added a state-of-the-art Food Innovations and Ingredients production unit which extracts the flavors of coffee, tea and botanicals for use in iced coffee, shakes, iced cream and frozen desserts, energy drinks and other packaged and dispensed products. For more information about S&D Coffee and Tea go to

One of the top hands-on science museums in the nation, Discovery Place provides ever changing, entertaining facilities that engage people in the active exploration of science and nature. The museum brings relevant, contemporary science to life through groundbreaking exhibitions, interactive educational programming and hands-on activities. For more information about Discovery Place, call (704)372-6261, visit or connect with Discovery Place on Facebook, Twitter and YouTube. Discovery Place Inc. owns and operates Discovery Place, Charlotte Nature Museum and Discovery Place KIDS and is supported, in part, with funding from the Arts & Science Council.