Appealing to Young Coffee Drinkers Along their Maturity Path
This study endeavors to examine today’s young coffee drinkers, specifically Millennials (aged 18 to 34). Because of the sheer size of this generation, it represents a vast array of untapped opportunities with the potential for coffee to become an integral part of their lifelong consumption patterns. In this whitepaper, learn:
- How coffee consumption differs by age
- How consumption has evolved
- How Millennials define coffee and what drives them to make a purchase.