How to Appeal to Millennial Coffee Drinkers
When it comes to reaching millennials, you must start by understanding what’s important to them and what influences their purchasing behavior. This younger demographic is already highly engaged with the coffee category and therefore has higher expectations when choosing where to make their away-from-home coffee purchases.
From sustainability to customization, there are several factors that influence millennial coffee consumption. Download our whitepaper, “Millennials: The Language of Coffee and Role of Sustainability,” to learn:
- What millennials expect from their coffee experience
- Insights into the role of sustainability
- How to market to millennial coffee drinkers