Case Study: A Taste of Italy for One of the Most Popular Names in American Casual Dining
With more than 500 locations around the country, a leading Italian restaurant chain lacked a consistent, ownable coffee program that could be implemented systemwide. Given specific time and geography restrictions, the chain needed a reliable, experienced partner to establish a unique beverage platform and position it for future success.
The chain sought proposals from suppliers and roasters to create an exclusive, proprietary coffee blend for all of its restaurants.
S&D responded with a robust, Italian-inspired flavor profile — supported by rigorous testing and market research. This distinctive blend was chosen by the chain’s ownership group and S&D moved immediately toward development and implementation. Within six weeks, S&D converted equipment and conducted training system wide with the support of internal management and implementation
After the new Italian blend was of officially in place, the chain served nearly three million more cups of coffee compared with the previous year — resulting in millions of dollars of additional profit.