How Do You Cold Brew?
Do your consumers know what cold brew is? Do they understand the difference between cold brew and iced coffee?
Believe it or not, knowing the difference can mean more for your bottom line. In fact, nearly 90% of consumers are willing to pay more for a cold brew coffee. Twenty percent would pay up to a dollar more than they would for a traditional iced coffee.
Also, because iced coffee and cold brew could be considered very similar, a clear perspective can direct how best to menu and position each of these beverages.
Download our latest white paper, “How Do You Cold Brew?” to learn more about the impact cold brew is having on the beverage industry and how you can tap into the profit potential of this cold coffee trend.